edelivering
Email is 2nd only to TV as the most effective marketing channel (source: The Chartered Institute of Marketing)
edelivering makes email communication easy so you can create direct, relevant and meaningful one to one relationships.
What differentiates providers is deliverability, customer service, and speed. PLANNING RESULTS client service approach to providing email marketing solutions will maximise the speed, reach, reception, response, return, and accountability of email marketing communications. Most importantly we tailor the campaign to work in synergy with other communication tools. We custom build the email to meet your requirements and are not dictated by mass produced packages so that you can differentiate yourself in the marketplace.
What is edelivering?
edelivering is PLANNING RESULTS' email communications system that enables your organisation to gain the benefits of faster, easier and cost efficient communicating using email without any of the pain or expense of dealing with the technology yourself
With edelivering you can distribute personalised emails in any combination of formats (text, HTML or multimedia) for the purposes of advertising, direct marketing, newsletters, product and services information, surveys or media edelivering incorporates sophisticated functionality, flexibility and reporting capabilities, including:
- custom designed templates that reinforces your branding;
- a high speed, high volume delivery of emails;
- option to individualise email content;
- automated feedback;
- automated response mechanisms with the option of Time Sensitive Auto Responders and/or Field Sensitive Auto Responders;
- option to deliver attachments either with the email or auto responder messages;
- subscription facilities;
- opt out management ;
- email bounce management;
- list filtering.
Whether communication goals involve reinforcing a brand, boosting response rates, providing timely information, or selling products and services, edelivering helps organisations develop relationships efficiently and effectively using all the benefits of electronic communication.
The major benefit of email marketing is that the technology allows you to get feedback almost instantaneously. PLANNING RESULTS can provide reports to keep you up to date with the progress of your campaign., such as:
- PLANNING RESULTS FIVE DAY EMAIL REPORT - A daily report for five working days after the email is sent.;
- PLANNING RESULTS INDEPTH EMAIL REPORT - An in depth email analysis including analysis and recommendations;
- PLANNING RESULTS CAMPAIGN REVIEW - A campaign review either when the campaign is completed or at a designated period of time.
These reports are invaluable tools in assisting refinement of future email activity, as well as evaluating return on investment.
Compliance
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It is important to note that all messages sent by PLANNING RESULTS comply with the Spam Act 2003, the Privacy Act, the National Privacy Principals and ADMA's code of practice. It should also be noted that the edelivering system has complied with these directives since 2000. |
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Spam Footprint
Keywords in emails can increase the spam footprint which results in higher rates of emails being blocked by spam filters.
PLANNING RESULTS works with you to minimise the emails spam footprint by advising you on key words that may impact on your emails deliverability.
Features and Benefits
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Campaign Templates |
PLANNING RESULTS can design templates that complement existing creative used in other media, reflect the corporate style or create a new style to complement your email communication |
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| Scalable |
Handles the needs of all organisations & expands as required |
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| Flexible | Meets the complex needs of organisations through individually tailored campaign design templates | |
| Permission-based or Opt-in | Recipients control the flow of information to them. Complies with privacy regulations | |
| Automated | Delivers information without manual intervention (after set-up) | |
| Delivers all email formats: |
• Text Contains text and links only – the standard format, like a simple letter |
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| Multiple triggers | Various options are available to initiate the sending of information to recipients – customer responses, HTML forms, email, web access or data and may be linked to accept information from client’s offices, web site, banner ads, internal or external call centres, interactive promotions, direct mail or other marketing tools | |
| Gathers audience information | Enables organisations to make their communications decisions more accurate & offers more relevant 360 degree customer feedback. Develop relationships through two-way communications |
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| Campaign reporting | Marketers can access on screen up-to-the minute statistical information about their email communications whenever they need it | |
| Personal assistance provided | Technical onus resides with PLANNING RESULTS | |
| Affordable | edelivering charges are based on a usage and volume basis with no investment required in hardware, purchasing or licensing of software, or implementation & maintenance costs |
