Desegmentation - an alternative approach
Maybe it is time for a paradigm shift in our approach to targeting customers as the authors of Blue Ocean Strategy1 suggest. They call it desegmentation. It is all about looking to your non customers for real business growth. Not only does it offer increased revenue but also the potential to reduce costs.
Australia average web usage
Two-thirds of Australia's Internet population of nearly 13 million are active users.
The data below provides a glimspe into how the internet is used by Australian's at home and work.
Is your website current?
At the end of September 2004, total Internet subscribers in Australia numbered over 5.7 million (source ABS).
Subsequently a web site has the ability to communicate to a wider group of people than ever before. It's essential your web site provides more than the 'on-line' brochure.
Spam Filters – How do they work?
What is a Spam Filter? A spam filter is a program that is used to detect unsolicited and unwanted e-mail and prevent those messages from getting to a user's inbox. A spam filter looks for certain criteria on which it bases judgments. These criteria can include specific words that may be inappropriate. The filter can also use an algorithm to determine the likelihood of a message being spam.
There are a variety of different spam filtering packages which vary in effectiveness. But they all have the potential to read a legitimate email and rate ii as a spam message. As part of the PLANNING RESULTS process, we look at ways to ensure that emails sent have the lowest possible spam rating.
The Perfect Website?
Is there such a thing as a perfect website? All the research and commentary including our own experience at PLANNING RESULTS points to one answer - keep it clear & simple.
- Clear content
- Simple navigation
- Simple design
As information needs change website need to be reviewed to see if they are meeting the needs of the people you are targeting (see "Is Your Website Current?)