Australia average web usage
Two-thirds of Australia's Internet population of nearly 13 million are active users.
The data below provides a glimspe into how the internet is used by Australian's at home and work.
It is a useful benchmark to compare your website usage.
|
Australia: Top 10 Parent Companies |
|||
|
Property |
Unique |
Reach |
Time |
|
Microsoft |
7,691 |
79.31 |
02:18:27 |
|
|
6,104 |
62.94 |
00:30:13 |
|
Yahoo! |
4,241 |
43.74 |
01:20:23 |
|
Telstra |
3,804 |
39.23 |
00:22:53 |
|
eBay |
3,083 |
31.80 |
02:16:37 |
|
Australian Federal Government |
2,610 |
26.92 |
00:24:17 |
|
News Corp. Online |
2,419 |
24.94 |
00:35:54 |
|
Fairfax Digital |
2,056 |
21.20 |
00:28:39 |
|
Time Warner |
2,021 |
20.84 |
00:35:48 |
|
Apple Computer |
1,845 |
19.02 |
00:27:29 |
|
Australia: Average Web Usage |
|
|
Sessions/Visits Per Person |
34 |
|
Domains Visited Per Person |
59 |
|
PC Time Per Person |
30:42:50 |
|
Duration of a Web Page Viewed |
00:00:52 |
|
Active Digital Media Universe |
9,697,367 |
|
Current Digital Media Universe Estimate |
12,804,866 |
|
Australia: Top 10 Parent Companies |
|||
|
|
|||
|
Property |
Unique |
Reach |
Time |
|
Microsoft |
8,585 |
80.60 |
02:34:54 |
|
|
6,952 |
65.27 |
00:33:05 |
|
Yahoo! |
4,787 |
44.94 |
01:26:56 |
|
Telstra |
4,539 |
42.62 |
00:26:48 |
|
eBay |
3,650 |
34.27 |
02:17:36 |
|
Australian Federal Government |
3,156 |
29.63 |
00:25:30 |
|
News Corp. Online |
2,902 |
27.25 |
00:37:02 |
|
Fairfax Digital |
2,535 |
23.79 |
00:36:26 |
|
Time Warner |
2,296 |
21.56 |
00:35:42 |
|
Apple Computer |
2,119 |
19.90 |
00:32:09 |
|
Australia: Average Web Usage |
|
|
|
|
|
Sessions/Visits Per Person |
43 |
|
Domains Visited Per Person |
64 |
|
PC Time Per Person |
40:21:14 |
|
Duration of a Web Page Viewed |
00:00:54 |
|
Active Digital Media Universe |
10,651,675 |
|
Current Digital Media Universe Estimate |
13,784,966 |
Source: Nielsen//NetRatings
PLANNING RESULTS can assist you in reviewing your web stats and develop an appropraite web strategy that optimises you website as a communication tool.