Individualise your next email: a case study
In an effort to reduce costs a national association wants to send one email but the various state branches have a need to communicate with state specific information. Could one email cater to the needs of the organisation?
The edelivering system can solve this issue
The key to the answer was the database. The database required one additional piece of information – the state.
The database information contains the following information:
- First Name
- Email address
Using this information PLANNING RESULTS designed a template which would contain a section for state information.
One email with six state specific versions
The benefits are clear:
- Economies in scale – overall cost of email communication less than sending six state version
- Less resources required to send out communication
- No doubling up of information
- Consistent communication to all members
The same system can be used in various applications subject to the information contained in the database:
- State or designated region specific
- Sales Representative specific
- You can even tailor it to be organisation specific
The possibilities are many. PLANNING RESULTS can assist in individualising your email campaign.