About me as Planning Results

The name Planning Results is a summary of my business philosophy. Simply put, with planning you get results.

I operate as a Marketing Coach, assisting clients through the marketing communication quagmire making it black and white.

A combination of experience, creativity and analytical skills is how I get the job done. Take a look how

Izabella Kobylanski

I get great satisfaction from working with clients to solve their various marketing and communication issues. There is no greater buzz than putting in the hard work to come out with the best solution that fits a client’s particular situation.

My first tertiary qualification started with a Science Degree from Monash University majoring in Pharmacology and minors in Economics. Discovering what has become a lifelong passion for marketing, I then embarked on a Graduate Diploma in Marketing also at Monash. My education has honed my analytical skills and provided me with a myriad of tools at my disposal.

Initially, I have worked in sales and marketing in the Pharmaceutical industry before I decided to go out on my own and pursue a career as a marketing consultant. My various positions and projects as a marketing consultant have a broad spectrum of real-world experience putting all the theories and tools into practice. It is a marriage of experience, knowledge, a keen interest to understand the clients’ business and deliver the most appropriate outcome.

Basically, I know how to cut to the chase, analyse the situation and get things done without all the formality that can add unnecessary layers to what should be a straightforward process.

Establishing the most appropriate solution and working in synergy with the businesses ethos is a key driving force for me. It is like putting together a jigsaw puzzle. Job satisfaction for me is finding all the appropriate pieces for my client and seeing them succeed.

As I say to my clients “you are the expert in your business and I am the marketing specialist. Together we will achieve some great things”.
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Interviews, speeches and presentation

2022 Oct – presenter – National Banksia Sustainability Awards Information Session
2018 Aug – presentation – Magda Szubanski (Second Last Rites: Magda’s Funeral) (Melbourn 2018 Writers Festival)
2018 Nov – speech – Oration in honour of Mr Jan A Szuba receiving OAM (Polish Festival @ Federation Square)