Or if you prefer: COVID-19 – An Opportunity for Marketers to Shine What if marketers started a revolution and made it our mission to prove that all the economists are wrong? What if we said no to the financial market hysteria and instead stepped up and demonstrated that this is…

Read More

Recently the Sydney Morning Herald featured a headline, “COVID-19: This too shall pass … like a kidney stone”. Whilst true, in the meantime, people will in the short term tend to overreact, fanned by the media’s innate predisposition to sensationalise. The result will be that many will be initially paralysed followed by inevitable panic. This situation is not conducive to appropriate rational behaviour or appropriate solutions that could minimise the impact on our economy.

Read More

Environmental news communication has come a long way and, for some time now, has become part of mainstream journalism. News conveying information about human interaction with, and the impact on, the environment is even more essential today than at any other time because public knowledge and understanding of the environment…

Read More

If managers insist on living in the world of strategy, plans and standard operational procedures choosing to ignore the reality of day to day activity, then the daily output will become a minefield of aberrations (noise) and impede business strategies from becoming realised.

Read More

As a daily information portal that collates Australian media articles from a 24 hour cycle, Making Enviro News is in a unique position to review what articles and topics are generating the greatest interest. Topics covered are quite extensive and relate to anything in the environmental/sustainability area – climate change,…

Read More

Today’s technology has made marketing tools more accessible, especially for for small and medium-sized businesses. This has changed the way people view the role of a marketing consultant. In many ways the role has changed and it is not always to do but to guide. That is why, I believe…

Read More