Greenwashing is no longer an all embracing term. Today, the term needs to incorporate social, environmental and economical responsibility in one because in many ways they are linked. In fact, it needs to reflect the importance of the social licence to operate.

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Faced with a new challenge, COVID-19 which some have already named the Global Financial Crisis (GFC) 2020. Will it mean that matters relating to climate change, CSR and the SDGs are relegated once again to the back seat?

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Or if you prefer: COVID-19 – An Opportunity for Marketers to Shine What if marketers started a revolution and made it our mission to prove that all the economists are wrong? What if we said no to the financial market hysteria and instead stepped up and demonstrated that this is…

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Recently the Sydney Morning Herald featured a headline, “COVID-19: This too shall pass … like a kidney stone”. Whilst true, in the meantime, people will in the short term tend to overreact, fanned by the media’s innate predisposition to sensationalise. The result will be that many will be initially paralysed followed by inevitable panic. This situation is not conducive to appropriate rational behaviour or appropriate solutions that could minimise the impact on our economy.

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Environmental news communication has come a long way and, for some time now, has become part of mainstream journalism. News conveying information about human interaction with, and the impact on, the environment is even more essential today than at any other time because public knowledge and understanding of the environment…

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