If managers insist on living in the world of strategy, plans and standard operational procedures choosing to ignore the reality of day to day activity, then the daily output will become a minefield of aberrations (noise) and impede business strategies from becoming realised.
Today’s technology has made marketing tools more accessible, especially for small and medium-sized businesses. This has changed the way people view the role of a marketing consultant. In many ways, the role has changed and it is not always to do but to guide. That is why I believe we…
Most entries don’t win so what is the point of taking part? Most businesses do not plan to enter relevant awards. More often than not, it is an opportunistic decision that results in poor resourcing, limited time and ultimately a submission that really does not reflect the brilliance of the…
Don’t underestimate its power to attract or repel clients In starting I want to draw your attention to some interesting facts: – According to Researchers from New York University Graduate School of Business it takes us seven seconds to make our mind up about a person.Yet based on eye tracking…
