Rowan Atkinson1 made the astute observation. “You think that because we speak English and you speak English that you’re bound to understand and like everything that we do.” The reality is that words can both engage and divide. All forms of communication are dependent on the words used. An obvious…

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Greenwashing is no longer an all embracing term. Today, the term needs to incorporate social, environmental and economical responsibility in one because in many ways they are linked. In fact, it needs to reflect the importance of the social licence to operate.

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Or if you prefer: COVID-19 – An Opportunity for Marketers to Shine What if marketers started a revolution and made it our mission to prove that all the economists are wrong? What if we said no to the financial market hysteria and instead stepped up and demonstrated that this is…

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Recently the Sydney Morning Herald featured a headline, “COVID-19: This too shall pass … like a kidney stone”. Whilst true, in the meantime, people will in the short term tend to overreact, fanned by the media’s innate predisposition to sensationalise. The result will be that many will be initially paralysed followed by inevitable panic. This situation is not conducive to appropriate rational behaviour or appropriate solutions that could minimise the impact on our economy.

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Don’t underestimate its power to attract or repel clients In starting I want to draw your attention to some interesting facts: – According to Researchers from New York University Graduate School of Business it takes us seven seconds to make our mind up about a person.Yet based on eye tracking…

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