Rowan Atkinson1 made the astute observation. “You think that because we speak English and you speak English that you’re bound to understand and like everything that we do.” The reality is that words can both engage and divide. All forms of communication are dependent on the words used. An obvious…

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From March 2022, Australians will be able to register a new category domain name .au. For example, Planning Results will be able to register the domain planningresults.au. Are there benefits from a marketing perspective? When the choice was only between .com and .com.au The general rule of thumb has been…

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Recently the Sydney Morning Herald featured a headline, “COVID-19: This too shall pass … like a kidney stone”. Whilst true, in the meantime, people will in the short term tend to overreact, fanned by the media’s innate predisposition to sensationalise. The result will be that many will be initially paralysed followed by inevitable panic. This situation is not conducive to appropriate rational behaviour or appropriate solutions that could minimise the impact on our economy.

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Today’s technology has made marketing tools more accessible, especially for small and medium-sized businesses. This has changed the way people view the role of a marketing consultant. In many ways, the role has changed and it is not always to do but to guide. That is why I believe we…

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