Rowan Atkinson1 made the astute observation. “You think that because we speak English and you speak English that you’re bound to understand and like everything that we do.” The reality is that words can both engage and divide. All forms of communication are dependent on the words used. An obvious…

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Today’s technology has made marketing tools more accessible, especially for small and medium-sized businesses. This has changed the way people view the role of a marketing consultant. In many ways, the role has changed and it is not always to do but to guide. That is why I believe we…

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Don’t underestimate its power to attract or repel clients In starting I want to draw your attention to some interesting facts: – According to Researchers from New York University Graduate School of Business it takes us seven seconds to make our mind up about a person.Yet based on eye tracking…

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